Synopsis
Individualised marketing for public transport: especially educated employees of the Viennese public transport operator "Wiener Linien" visit potential public transport clients at home (house-calls) to promote the use of public transport.
Target groups: public transport users - all citizens
Fields: public transport
This case study is one of 175 projects from the Smile Project Local Experiences Database listed on this website.
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Mobility Management
: Public Transport
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: Transport Companies
: User behaviour
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