Summary
"Warm and comfortable living" is a campaign taking place in selected districts of the city of Amersfoort. The campaign is targeted at owner-occupants of houses built before 1985, the year in which they started to pay attention to insulation and energy-saving technology. The Amersfoort municipality, EnergieBureau Amersfoort, the energy supplier to the province REMU and Planbuilding are working closely together. The aim is to encourage as many owner-occupants as possible to request an Energy Performance Assessment (EPA), and then to ensure that the recommended energy-saving measures are actually implemented. In the process the end-user is alerted to the availability of attractive subsidies (REP). The campaign was entirely financed by Amersfoort municipality. Intensive communication with the target group was one of the most important success factors of the campaign. The campaign's success can be put down to this intensive approach.
Results
Results of the communications drive:
| Activity | Number |
| Number of responses via cards, re-mailing and e-mail |
735 |
| Number of responses via e-mail | 1 |
| Visitors at 1st open evening | 47 |
| Visitors at 2nd open evening | 52 |
| Information packs requested via card | 308 |
| Information packs requested via re-mailing | 147 |
| EPAs given via card | 136 |
| EPAs given via re-mailing | 96 |
| No interest via card | 26 |
| No interest via re-mailing | 4 |
| Requests for new Central Heating quotation | 64 |
| Requests for insulation quotation | 105 |
| EPAs carried out | 210 |
| EPAs not carried out (client cancelled) | 69 |
Overview of orders and m2 covered in Amersfoort
| Place of residence | Requests |
Orders | ||
| Number | m2 | Number | m2 | |
| Amersfoort | 146 | 4398 | 34 | 1246 |
| Construction related measures | 1 | 0 | 0 | |
| Roof insulation (sloping roof or loft) | 13 | 848 | 2 | 103 |
| HR++ glass | 53 | 592 | 22 | 239 |
| Not filled in | 22 | 0 | ||
| Cavity wall insulation | 25 | 2415 | 9 | 870 |
| Concrete floor insulation | 1 | 35 | 0 | |
| Floor insulation underneath floor | 8 | 475 | 1 | 34 |
| Gable plating | 1 | 33 | 0 | |
To find similar reports, click on a keyword below:
Buildings
: Energy Efficiency
: Heat/Heating
: Households
: ManagEnergy
: Property Owners
: Refurbishment of Buildings
: User behaviour
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Case Study (42 KB PDF)