Case Study: European Mobility Week Campaign 2002 - Krakow, Poland

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Synopsis

Krakow was the only city in Poland participating in the entire European Mobility Week (EMW) campaign 2002. The success of the initiative was possible thanks to the partnership approach and the citizen involvement.

The idea to organise the EMW in Krakow was the result of a joint undertaking initiated by the City of Krakow Government, Polish Environmental Partnership Foundation and the Association for the Development of Nowa Huta, in co-operation with 28 partners from the public, business and NGOs sectors. 42 institutions and organisations were invited to take part in the event preparations. Some of them declined the offer due to the specificities of the earlier approved event budget, but declared their willingness to take part in the event next year.

The campaign was preceeded by a press conference at the City of Krakow Government Office on September 12, 2002, which brought together most of the event organisers. Thanks to this conference, newspapers, radio and television media were present during the entire EMW. Announcements and reportages were cast on Krakow Television, "Alfa" Radio, Radio Krakow, Radio "Plus", "Dziennik Polski" (newspaper), "Gazeta Wyborcza" (newspaper), "Voice - Nowa Huta Weekly".

Different thematics were associated to each day of the EMW:

• 16 September - "Public Transport": seminar "Role of public transport" Company MPK - the City Public Transport Operator,
• 17 September - "Responsible Car Use": presentation of free fuel combustion and exhaust regulation system for cars, check up of cars exhaust gases and referral to check up service stations,
• 18 September - "Cycling": opening of a new bicycle trail at Kopernika street,
• 19 September - " Mobility and Health": popular scientific session about health benefits of walking and cycling "Mobility & Health" at the XVIth secondary school,
• 20 September - "Living streets and Greenways": bike rally and boat trip along Greenways in the city with city officers, seminar "Greenways inside the City of Krakow",
• 21 September - "Discover Your City": the 2nd day of Culture Heritage of Nowa Huta - special deal allowing access to places usually closed to the public,
• 22 September - "In town without my car!": public appeal by the Mayor of Krakow, free trams, bicycle contests and rallies.

Target groups: all citizens
Fields: mobility advice & campaigns

This case study is one of 175 projects from the Smile Project Local Experiences Database listed on this website.

To find similar reports, click on a keyword below:
Citizens : Cycling : Local Government : Mobility Management : Regional Government : SMILE Project : Sustainable Transport : User behaviour : Walking

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City of Krakow