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Context

The town of Clermont-Ferrand is one of the founding members of ADUHME, the town's local energy management agency. It was set up in March 1996 backed by the SAVE II programme to participate in boosting local energy management policy. The agency carries out actions locally to inform, advise and develop awareness among the general public, local authorities, retail outlets and SMEs.

The general public is the focus of ADUHME's concerns. As early as its foundation, it developed a local service to facilitate the dissemination of information, especially in the area of housing, backing up already existing networks at departmental level. The development of public awareness is underpinned by a well-defined overall strategy with four main themes:

• the basic service: energy eco-ambassadors. These representatives call on families housed in local authority accommodation to inform, advise and develop their awareness with respect to managing their consumption of energy,
• a « booster injection » service: the systematic distribution of energy saving circulars to remind households contacted by eco-ambassadors that energy saving is ongoing. Every year has its special theme (1999/2000 was the year of economic lighting),
• 4 « Thursday energy and environment forums », held for the general public and focused on discussion and debate between professionals and individuals interested in managing their consumption of energy,
• a general public-targeted promotion campaign every other year on the subject of energy saving equipment.

Keywords: Information/Awareness Raising/Education; Demand Side Management (DSM); Housing

This case report was written by Energie-Cités thanks to the collaboration of ADUHME leaders and the technical and financial assistance of the Agency for the Environment and Energy Management (ADEME)