Case Study (42 KB PDF)

Summary

"Warm and comfortable living" is a campaign taking place in selected districts of the city of Amersfoort. The campaign is targeted at owner-occupants of houses built before 1985, the year in which they started to pay attention to insulation and energy-saving technology. The Amersfoort municipality, EnergieBureau Amersfoort, the energy supplier to the province REMU and Planbuilding are working closely together. The aim is to encourage as many owner-occupants as possible to request an Energy Performance Assessment (EPA), and then to ensure that the recommended energy-saving measures are actually implemented. In the process the end-user is alerted to the availability of attractive subsidies (REP). The campaign was entirely financed by Amersfoort municipality. Intensive communication with the target group was one of the most important success factors of the campaign. The campaign's success can be put down to this intensive approach.

Results

Results of the communications drive:

Activity	Number
Number of responses via cards, re-mailing and e-mail	735
Number of responses via e-mail	1
Visitors at 1st open evening	47
Visitors at 2nd open evening	52
Information packs requested via card	308
Information packs requested via re-mailing	147
EPAs given via card	136
EPAs given via re-mailing	96
No interest via card	26
No interest via re-mailing	4
Requests for new Central Heating quotation	64
Requests for insulation quotation	105
EPAs carried out	210
EPAs not carried out (client cancelled)	69

Overview of orders and m² covered in Amersfoort

Place of residence	Requests		Orders
	Number	m2	Number	m2
Amersfoort	146	4398	34	1246
Construction related measures	1	0	0
Roof insulation (sloping roof or loft)	13	848	2	103
HR++ glass	53	592	22	239
Not filled in	22		0
Cavity wall insulation	25	2415	9	870
Concrete floor insulation	1	35	0
Floor insulation underneath floor	8	475	1	34
Gable plating	1	33	0