European Mobility Week initiative: www.mobilityweek-europe.org

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Synopsis

In Italy, the context of the European Mobility Week 2002 was special as there was no national structure for the promotion of and/or support of the event, either from the Ministry of the Environment (as has happened in previous years on the Car Free Day) or from the associated National Bodies. As a result, the promotion of the initiative started from Ferrara Council, which arranged the translation of the logo for the event independently and made it available through its Web portal.

At a European co-ordination level, the charter supported different thematics associated to each day of the European Mobility Week. Ferrara followed the European charter:

• 16 September - "public transport": free buses and free taxi-bus for the whole day and on all routes of Ferrara,
• 17 September - "ecologically compatible services for the city and shopping": presentation of electric powered vehicles, hybrid buses, Coopser goods distribution system using LPG-powered vehicles, and of Conad's system: you do the shopping by bike, and we'll take it at home,
• 18 September - "cycling and solar power": presentation of the satellite-guided bicycle powered by solar, free bikes at rental points, distribution in many primary and middle schools of the book "W la bici", conference on solar thermal system,
• 19 September - "responsible car use": initiatives to raise awareness and responsibility in the use of car, simulation of a residential street with traffic calming,
• 20 September - "greenways": free guided tours by bike to find the greenways of Ferrara, conference "The environmental planning of the city: case studies and prospective for Ferrara",
• 21 September - "mobility and health": conference "Environmental pollution and health risks", Fit Walking: non-competitive fast walking for health, Alter-Eco market with organic foods, fair trade products and ecological-natural handicraft,
• 22 September - "In town without my car!": closure of the city to cars, bike race using bottle tops, Let's fit that chain! - bicycle maintenance course open to all, Alter-Eco market.

Some permanent measures have been implemented on the occasion of the European Mobility Week 2002 (see "obtained or expected results in the case study").

Target groups: all citizens
Fields: mobility advice & campaigns

This case study is one of 175 projects from the Smile Project Local Experiences Database listed on this website.