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Synopsis

Whereas the number of inhabitants of the city of Malaga does not reach 600,000, that of the global "Costa del Sol" famous region represents 1 million permanent residents, and up to 2 million during the peak tourist season! This duplication of the population of the metropolitan district places considerable strain on the region's transport infrastructures. Moreover, the wide extension of the resident and touristic areas favours the use of private vehicles and makes the provision of public transport more difficult than in a dense urban area. To address these increasing mobility problems, and reduce the consequent negative impacts on the environment, the Urban Municipal Agency commissioned the "City of Málaga Tourist Mobility Management Plan". This new plan includes the implementation of the following services:

• design of a new website as an information dissemination service orientated to tourist mobility,
• new tourist bus service,
• tourist maps and leaflets,
• funicular to the Gibralfaro castle,
• creation of the Metropolitan Transport Authority (MTA).

Target groups: tourists
Fields: responsible car use / mobility plans - mobility advice & campaigns - public transport

This case study is one of 175 projects from the Smile Project Local Experiences Database listed on this website.