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Synopsis

Nottingham is close to the centre of England at the heart of the East Midlands. About 290,000 people live in the city. For the second year running Nottingham has ranked as the fourth best shopping destination. The City Centre is 2nd place in retail league. The undisputed capital of the East Midlands, it is the 9th largest travel-to-work area in England with a population of 740,000 and 3 million people within an hour's drive. It is also the fastest growing major city in the UK in terms of job creation (RICS Foundation).

Since 1991, there has been a clear increase in the number of commuter trips between the City and its travelling area, in both directions. The responsibility for local transport is split between Nottingham City Council and Nottinghamshire County Council for their respective parts of the conurbation, and the Greater Nottingham Local Transport Plan (LTP) has been produced jointly on a rational basis, towards a more sustainable environment. Nottingham achieved increased bus usage and halted traffic growth, whilst successfully managing significant economic growth.

Nottingham uses most of the Mobility Management tools available, aiming at all target groups. Services across the whole range of users are provided.

• Targeted campaigns - e.g. StreetWise aimed at drivers, the Big Wheel health and transport campaign
• General campaigns - e.g. Net, the tram; the Big Wheel, transport vision for Nottingham
• Targeted services - e.g. WorkWise project, aimed at unemployed people; the Commuter Planners Club, forum of help, networking and consultation of employers with Travel Plans
• Organisation & coordination - e.g. Pedal Express, courier delivery relaying heavy freight in the City
• Related products and services - e.g. smartcard, bus stops real time information
• Mobility consultants - one for employers, one for schools
• Partnerships groups - e.g. Greater Nottingham Transport Partnership, forum of public and private sector associations and organisations, involved in defining the city transport strategy
• Information and advice - e.g. Travelsmart, personalised transport marketing; TravelWise centre, employment areas walking maps; City hospitals bus information branding and maps.

Target groups: car users - employers / employees - children - public transport users - all citizens
Fields: responsible car use / mobility plans - mobility advice & campaigns

This case study is one of 175 projects from the Smile Project Local Experiences Database listed on this website.